Jehiel Oliver

The Idea

Organization

Hello Tractor

Uber for Tractors

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Organization

Hello Tractor

Urbanization, and the fact that no one wants to do the back-breaking drudgery of manual labor, has depleted rural labor supply and left viable farmland idle in many places.

Year

2016

Geography

West Africa

Sector

Livelihoods

Structure

For-Profit
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About Jehiel

Jehiel earned his MS in economics from Cornell and worked for 10+ years in management consulting and investment banking. In his travels to Sub-Saharan Africa, he realized that mechanization could have a huge impact on smallholder farming. His team have developed GPS tracking technology that allows tractor owners to efficiently connect by mobile phone with farmers ready to plow and provides them with a transformative service.