João Abreu
Brazil digitized health records for 150 million citizens, but preventive care still misses millions. Primary care teams have the data but lack systems to identify and reach the highest-priority patients before conditions become emergencies.
The Idea
Hyper targeting for preventative healthcare
Organization
Organization
ImpulsoGov
The Mission
Reduce preventable deaths and suffering
The Dream
Private tech companies provide hyper targeting software that governments worldwide buy and embed into digitized primary healthcare systems, reaching the highest-priority patients before conditions become emergencies.
How It Works
ImpulsoGov connects to digitized health records and uses software to identify the highest-priority patients—those overdue for screenings, missing appointments, or unvaccinated. Community health workers receive prioritized lists for door-to-door visits, while municipalities send hyper-targeted WhatsApp and SMS nudges to get people into care before conditions worsen.
Why We're Excited
João has worked at the intersection of government, policy, and data for over a decade—from structuring billion-dollar partnerships at São Paulo City Hall to earning his Harvard MPA/ID. ImpulsoGov now supports 300+ municipalities covering ~19M people, with 1,400 more wait-listed. Their diff-in-diff analysis shows statistically significant results across all seven preventive care indicators, generating 134,000+ additional health appointments. João's a whiz at bringing data to life, and he's building the infrastructure for hypertargeting to become standard across digitized health systems globally.
