Tiana Andriamanana
Climate change is making it impossible for rural communities in Madagascar to earn a living without deforesting the land. Even farmers who grow higher value crops, such as vanilla, need market access and value addition to earn a living off the land.
The Idea
Link pro-nature value chains to high-value markets
Organization
Organization
Fanamby
The Mission
Conserve landscapes.
How It Works
Fanamby helps communities add value to high-value crops they’re already growing. They provide trainings and inputs to farmers and they support the broader cooperatives to manage production, prices, and put in place environmental guardrails to conserve landscapes. Then, they link communities to premium markets.
The Dream
Businesses modeled after Fanamby work with cooperatives everywhere to identify promising value-chains and support farmers to add value. Customers pay premium prices for these goods, so businesses link cooperatives to high-value export markets. Farmers make more money and landscapes are conserved.
Why We Picked Tiana
Tiana is one of Madagascar's leading conservationists with a clear vision: when farmers can make a living off their land, they protect their landscapes. She's proving it across 600K hectares – cooperatives Fanamby worked with earned $500K in 2023 and one spun-out enterprise hit $20M in revenue. Madagascar holds 5% of global biodiversity and Tiana's got the credibility and momentum to protect it at scale. She’s nailing the playbook for value addition and linking cooperatives to markets that other conservation and livelihood organizations can replicate.
