Example Organization
The problem or opportunity
The Idea
Keep it super literal. Try to keep it ~5 words. Less is better.
Total Investment
Grants
Equity/SAFE
Debt/Convertible Debt
Funded Since
Geography
The Mission
Don’t get too lofty. Include a clear outcome and target population. 8 words or less.
How It Works
Elaborate on the idea—make it interesting. State the mission explicitly, but make it as colloquial/poetic as you can without losing clarity. Give a sense of how it works without making the model section below completely repetitive—use the theory (“if we______, then they_____….) to give it shape—intervention, behavior, and outcome. Less than 100 words.
The Dream
A discrete and compelling vision of what scale looks like, with an appropriate articulation of doer and payer at scale, though not specifically using that jargon. Describe what the world looks like if this works—at scale. 15-20 words.
Why We're In
This is kind of a teaser, but it may be as far as some readers go. So, it should communicate scalability and a sense of why we think this org could take it exponential. It is a gestalt of: the importance of problem + paucity of solutions + why them + track record +impact/evidence + momentum + scalability/enoughs + Big Shift approach + organizational strengths. Convince someone smart and skeptical that this is a good bet—right now. Think of it as your internal pitch to the Mulago board. No bullshit. 100-130 words.
The Model
Something decribing what we mean by the model.
Step 1
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Step 2
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Step 3
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Step 4
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Step 5
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Potential For Exponential Impact
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A description of the enoughs graph
Our Take
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Delivery
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Impact
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Another Title (if needed)
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Sustainable Finance Coalition
A Customizable Menu of Finance Solutions for Nature
Are you a serious funder and want to learn more?
This is just a snapshot of what we know about the organization. If you're an investor or funder that might send some serious dough their way, we're always delighted to share more. Reach out and we'll connect you with the right person on our team.
*this is not monitored for funding requests.